One of my favorite parts about blogging is getting to find new things – places, ideas, restaurants, people – and getting to share them with you all. And as soon as I discovered this brand, I knew I had to share it right away: it’s just too good to keep under wraps for long!
When I first landed on the Finery London website the other week, I immediately fell in love with just about everything in their debut collection. I shouldn’t have been surprised: their Head of Design, Emma Farrow, put Topshop on the fashion map, so you know she knows her stuff.
Think architectural dresses and structured basics with an earthy muted color palette and an undeniably European sense of ease, and you have an idea of what you’re walking into. My goal when shopping is to buy well-made pieces that fit with my signature style, rather than going for trend or seasonal impulse purchases. With that in mind, here are some of the things I’m currently eyeing:
The best part? Their pieces are all surprisingly affordable, and they do free shipping to the US for orders over $150. I’m planning to put an order in soon, so keep an eye on IG @whogoeswear to see what I end up picking out.
It’s exciting to see such an inspiring and unique first collection from a newly-launched brand. I can’t wait to see what they come up with next!